David Eghbali's blog

Elements of a Strong Work Ethic by David Eghbali - Part One

Elements of a Strong Work Ethic by David Eghbali - Part One

The most successful people in the world believe that having an unrelenting work ethic is the only way to accomplish their dreams. According to David Eghbali, work ethics are a set of values that allow entrepreneurs to develop a reliable approach to work and instill the right attitude in the work environment.

Marketing Strategies by David Eghbali - Part Two

Marketing Strategies by David Eghbali - Part Two

David Eghbali went on to point out that without integrating a suitable marketing campaign to one or a combination of the marketing strategies, businesses cannot enjoy maximum results from the time and effort invested. To inspire the creation of strategic marketing approach concepts that resonate with target audiences, one or a combination of marketing campaigns is necessary.

Marketing Strategies by David Eghbali - Part One

Marketing Strategies by David Eghbali - Part One

David Eghbali recommends that one should start by gaining some basic knowledge about different types of approaches, the choice and effectiveness of which depend on a number of factors including location, target audience, and product. As such, David Eghbali highlights ten different types of marketing strategies that have made businesses successful, every single one of which you can emulate to be successful too. 

Adding Value to Your Business - Part Two

Adding Value to Your Business by David Eghbali - Part Two

In Part I, I discussed how companies convey value to others via their strong brand recognition, core beliefs, and reputation. A company that excels at adding value to their customers will always have a very good idea who their ideal customers are and how to create lasting relationships with them. They will go out of their way to provide excellent service and creative solutions, proving themselves every day by their high performance standards. 

Adding Value to Your Business - Part One

Adding Value to Your Business by David Eghbali - Part One

Value, like beauty, is in the eye of the beholder. David Eghbali knows it’s important to always add value to your offerings, and advises all business owners to excel in adding value, but that value can differ depending on the business and industry. Ultimately, added value is determined by the people who get something out of it. In fact, value is so subjective that some experts, like Simon Tupman, thinks you should ask your clients before, during, and after a project how you provided value.

Becoming a Skilled Business Communicator – Part Two

Becoming a Skilled Business Communicator by David Eghbali – Part Two

David Eghbali believes that there is no hard and fast rule for how much to use them, but try to sprinkle them in when it makes sense. If using an image instead of, say, text on a slide makes it easier or take less time to explain something, then using that graphic is probably a good move. But if your image is complex or hard to explain, then it might not be anything more than a distraction.

Becoming a Skilled Business Communicator – Part One

Becoming a Skilled Business Communicator by David Eghbali – Part One

David Eghbali believes that communication is one of the most important, and yet serially underrated skills in business. He has several tips and guidelines to help people improve their communication, much of it based on the best practices of professional communicators like journalists and writers. He advises people to hone their communication skills if they want to succeed, and that entails both knowledge and gaining more experience. Ultimately, David Eghbali believes that great communication skills come from empathy and putting yourself in the audience's shoes. That way, you'll understand how to present your thoughts so the audience will get the most out of them. It all comes down to crafting your presentation with the audience's time and attention in mind.